As part of the Starbucks brand’s continued expansion across Southeast Asia, Coffee Concepts Limited, a subsidiary of Maxim’s Caterers Limited, today opened the doors to the first Starbucks store in Laos, representing Starbucks’ 15th market in the Asia Pacific region and 84th market globally. Located in the capital city of Vientiane, the store opening reaffirms Starbucks’ long-term commitment to continued growth across Asia with more than 12,000 stores in the region.
Starbucks® stores in Laos will be operated by its licensee partner Coffee Concepts Limited, a subsidiary of Maxim’s Caterers Limited. Through Coffee Concepts Limited, the Starbucks brand comes to life in more than 900 stores across Hong Kong, Macau, Vietnam, Cambodia, Singapore and Thailand.
Known for its rich history in coffee production, Laos is a market with a thriving coffee culture. The new store adds to this by offering a warm and familiar coffeehouse experience alongside Starbucks signature handcrafted beverages. Inspired by the layers and symmetry of Laos’ architecture, the store is designed to bring the coffee experience and Starbucks’ brand heritage to life.
To celebrate the arrival of the store in Laos, the first 300 Starbucks customers to visit the café will receive a free limited-edition drinkware and a Starbucks Bearista® Bear upon purchase of a Grande or Venti size handcrafted beverage, as a token of gratitude.
As the Starbucks brand expands into Laos, the company is committed to using its scale for good and creating a positive impact in every community it serves. Guided by the Starbucks Mission and Values, Starbucks is committed to attracting and retaining an industry-leading team of partners, and creating opportunities to develop fulfilling careers in the coffee industry.
Across its markets in Asia, including China and Japan, Starbucks today operates more than 10,000 stores and employs more than 149,000 partners (employees) who proudly wear the green apron.
Learn more about the first Starbucks store in Laos at Starbucks Laos | Facebook
Sources: The Lao Tian Times
